Interflora, the UK’s leading floristry brand is a long-standing client of Prohibition. For its latest brief, the brand approached us with the challenge of building the brand and driving relevance amongst its core audience persona, while highlighting the incredible emotional weight behind every bouquet that is sent.
Working with Interflora, Prohibition developed the ‘Behind the Blooms’ video campaign concept, which gave us the opportunity to showcase the real-life stories behind each bouquet sent, whether it’s a simple thank you, a celebration or something all-together more unusual.
The campaign was then supported with strong human-interest stories and specialist interviews with recognised researchers in the health sector – all captured on video by our creative team – to drive charity engagement.
You can find out about our public sector PR approach here.