We’ve been on a mission to disrupt the European market for C4, which included launching a series of new exciting flavours, and this creative advert to be shown in Pure Gyms which were adding their drinks in gyms across the country. Pure Gym is the largest national gym chain in the UK, with gyms across the world. Prohibition is a multi-award-winning content marketing agency, delivering insight-led creative campaigns that consistently convert. We take a fully integrated and insight-led approach to PR, social media, content marketing, and video production.